Week 8: Engagement Marketing

Find article on topic:

"Give an example of a brand that is using Engagement Marketing successfully.”

- Post article link and summary to blog.
- We will be discussing next week at the beginning of class.

Week 7 Article: Influencer

Give an example of someone that you believe is an “influencer.” Why do you consider them one?

- Post article link and summary to blog.

- We will be discussing next week at the beginning of class.

Week 5 Article "Relationship Marketing."

Find a recent article on the topic below.

"Relationship Marketing”

Post a link to your article for in-class discussion next week, with a brief summary of the content of the article. Review and comment on the articles of two other students by the end of the week. (Week 6)

Week 4 Article: YouTube Marketing

Find a recent article on the topic below.

“YouTube Marketing” 


Post a link to your article for in-class discussion next week, with a brief summary of the content of the article. Review and comment on the articles of two other students by the end of the week. (Week 5)

Give 1 successful case study on how a brand uses YouTube.

How is the brand using YouTube effectively?

What was their original Challenge, Approach, and Result?

European Fashion Award FASH 2013- Contest

Hi Everyone, I came across a huge fashion contest in my surfing.

Check this out. Read the details and see if you may be interested! 

http://sdbi.de/en/34631

In the top left hand corner, just select English to translate!

Good Luck

Week 3 Article - Find an unexpected social media site.

Week 3 Article - Find and unexpected social media site...

Find a recent article on the topic below.

“Find an unexpected social media site.” Something like Pinterest or my example of Digg below. That you believe is an "untapped" resource. Some site that exists but might not be as mainstream as Pinterest and Facebook...YET. Also discuss why you think it is an untapped resource and why it might take off in the future.

Post a link to your article for in-class discussion week 4; with a brief summary of the content of the article.

Review and comment on the articles of two other students by the end of the week. (Week 4)

No Class tomorrow (Week 3) Please Read!

Hi Everyone,

Sorry for the last minute. I have to be out tomorrow for an emergency procedure. Basically I have a tear (A rip) in the cornea of my right eye. Not a big thing, but I think you know all as designers, we NEED our eyes. I will not be in class tomorrow eve, But I will have to push back the lecture a week. I will still post the discussion topic for the week.

I will be posting everything online so you DO NOT need to come to class. (No one has volunteered to be a substitute for me yet so far.)
PLEASE email me with any questions, and I will see you week 4.

Sorry for the trouble,

K. Bennett

Week 2 Article - Pinterest as a social media strategy

Find a recent article on the topic below.

“Pinterest as a social media strategy”

Post a link to your article for in-class discussion week 3; with a brief summary of the content of the article.

Review and comment on the articles of two other students by the end of the week. (Week 3)

Week 1 Article - New Technologies

Find a recent article on the topic below.


"New technologies in 2012/2013 that will change computing/social media"

Post a link to your article for in-class discussion week 2; with a brief summary of the content of the article.

Review and comment on the articles of two other students by the end of the week. (Week 2)

Week 1 // Introduction

Hello There! Welcome to Digital Media Campaigns.

In this class will will discuss different levels of social media and more importantly how to apply it effectively to you and your clients.